New ProAll general manager Derrick Murias. (Photo courtesy of Terex Corporation)
Canadian-based ProAll, a manufacturer of volumetric concrete mixing technologies, is launching an international expansion strategy under the leadership of Derrick Murias, the company’s newly appointed general manager.
Previously the operational general manager for the company, Murias is looking to lead the brand through a new chapter of growth, building on its 50-year-old history in mobile concrete delivery.
“I’m excited to be stepping into this role, especially at such a pivotal time for ProAll,” said Murias. “What excites me most is the chance to be leading a brand that has such a deep commitment to quality, innovation, and sustainability. The team here is driven, and I believe in the people and the product.”
The global expansion of ProAll comes two years following its acquisition by Terex, a move that the manufacturer says has provided additional resources and global opportunities for the team.
“For the past 50 years, ProAll’s volumetric mixers have been used across many industries in North America, from large-scale construction projects to entrepreneurs entering the concrete business. I believe there is a real opportunity to bring these solutions worldwide, backed by the global reach and resources of Terex,” stated Kieran Hegarty, president of Terex Materials Processing.
Since the acquisition, ProAll has been growing its footprint, establishing distributors in the United Kingdom, Ireland, France, Belgium, Romania and Australia. As general manager, Murias will support and collaborate with the company’s team based in Alberta to further grow the business across North America, Europe and Asia.
“Sustainability, renewed focus on innovation, and distribution development are key pillars of our strategy moving forward,” he noted. “At ProAll, we’re committed to meet the increasing demand for high-quality, on-demand concrete solutions across a variety of industries, from large-scale construction projects to small business operators entering the concrete industry.”